These are the people corporate America should go to for Internet strategy advice?
michaeljung sez: they have legit reasons, see their response. aren’t we all talking about identity, and that many companies (FB, Google, openID, Twitter, MySpace, email, internet domain) compete on the internet identity level when you use other or competing products!? and this is certainly a way (legitimately) to have a unified identity. What I read, and where it comes from! Identification. Brand. Value. This move is a two way gain I think, as long as value is added; not just by getting everyone on one domain/place (blogs.forrester.com). But by letting others contribute, share, remix, comment, and having an exchange back and forth.