YouTube Girls. I show and I share, therefore I am.
It was originally Descartes who said ‘Cogito ergo sum‘ – I think therefore I am – a catchy little statement that supposedly defined existence. This was later revised in the 20th century by philosopher A J Ayer who thoughtfully suggested ‘I do and I have, therefore I am.’
But it didn’t stop there, as next up was the Post Modernist irony of conceptual artist Barbara Kruger, who announced: ‘I Shop Therefore I Am’. Which is not a million miles from O.T.T.‘s ‘I’m pink therefore I’m Spam.’
Well, maybe Kruger was right, as the latest trend for Girls of the YouTube Generation is to display their Shop Art, the ‘haul’ of clothes they have bought, and describe them in intimate detail.
Take a look at small town America, where 16-year-old Blair sits inher pink-walled bedroom, revealing her stash of goodies from a day’s shop out at Forever 21. Blair shows the anonymous viewer her new black blouse, her new cardigan, and the bargain-to-die-for, her $6.99 jeans, whilst giving a running commentary on each.
“OK, so normally it would bother me if my jeans didn’t have any detail on the rear end,” Blair says. “But I was actually reading and they say that if there is not any design on the back pocket on your jeans … somehow it makes your butt look smaller. So way to go for these jeans!”
Other YT Girls, like SoCal Ashley just go for fashion, music & make-up, while Beauty Cakez puts out her own Beauty Showfrom her aquamarine Hello Kitty bedroom.
Yet, it is not just YT Girls who like show and tell.
The YouTube Boys prefer to take apart and fix their latest gadgets, while feverishly telling you what they’re doing. It’s almost like a Deconstructivist techno-porn.
For the YouTube Generation it’s ‘I show and I share, therefore I am”
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I always had my YingYang with some Girls who do Make-up/Clothes/Styling videos. On the on side it bothers me to seeing them always in the top50 of daily videos. On the other side I am wondering (and fascinated) whether or not they are making a living with that (top 10).
FCC should write them that they actually have to disclose when they got unsolicited stuff in their PO box. They do blog/review that stuff. And its quiet often not clear if they bought it or if they got a rebate or they got a review sample.