New Book: American Idol After Iraq: Competing for Hearts and Minds in the Global Media Age
New Book: American Idol After Iraq: Competing for Hearts and Minds in the Global Media Age by Nathan Gardels (Author) & Mike Medavoy (Author). Coming in April to your favourite bookstore.
From Amazon;
Product Description
This dazzling little book explores the role of US media in foreign policy, not only at the present moment, but with an eye to the future.
- Written by a veteran Hollywood film executive and an internationally known columnist in foreign affairs
- Explains how American movies, TV shows, and pop music provide the images of America to the rest of the world, and the rest of the world to Americans
- Includes discussions of the cartoons of the Prophet Mohammed Danish daily newspapers, Tibetan monks censored out of Chinese TV news reports only to show up on You Tube, and the Vatican′s assault on the Da Vinci Code movie
- Argues that Hollywood is a key player in the ′deep coalition′ required to support a ′smart power′ foreign policy and build a global cultural infrastructure that will make the world safe for interdependence
“Nathan Gardels and Mike Medavoy have not only written the best book about public diplomacy and the global competition of ideas that I have read in 30 years of working in the public diplomacy field – they present the most honest and realistic assessment I’ve seen of the opportunities and challenges America faces in convincing foreign publics to give us the benefit of the doubt in the years ahead. For present and future decision–makers who who treat public diplomacy like the weather – everyone talks about it but no one knows how to do anything about it – and for Americans who wonder ′why does the world hate us?′ this is a must read.” Doug Wilson, former Director of Congressional Affairs, US Information Agency and former Principal Deputy Assistant Secretary of Defense for Public Affairs
“The ability to win the hearts and minds of a people rarely comes at the end of a bomb or bullet.
Those who reach us through the magic of movies and multimedia technologies have far greater power to capture our ideas and attitudes than does any army.
Nathan Gardels and Mike Medavoy have produced an important book that examines this reality. It reviews the history of filmmaking in this context and the forces of globalization, illuminating the path that America needs to follow if we hope to restore our nation to a place of global prominence and moral influence.” William. S. Cohen, Former Secretary of Defense
“I’m sure many people will, and should, challenge their own postures after reading this book.” Alejandro Gonzalez Inarritu, Director of Babel